The community aspect and related
Among children in developing countries. "It does require them to think about a different business model, one that's less driven by short-term shareholder demands and more focused on long-term impact," Murphy said. Founded by Ph.D., who also founded , a 20-year-old company that developed an approach called community-based therapeutic care. Murphy said: "Severe acute malnutrition affects around 10,000 children worldwide at any one time, and the community approach is to treat it through local health centers rather than hospitals. Children receive ready-to-use therapeutic foods in one week's rations and return regularly for assessment at home.
This is easier for parents as they do not have to divide their time between home and hospital, and is more convenient in areas where hospital facilities are limited. This is also a fundamental shift in this category from supply-led to demand-led, due to understanding of nutrition. It is now the intervention of choice for treating severe Job Function Email List acute malnutrition in developing countries, Murphy said. To realize its full vision, expand the distribution model to more countries, partner with governments and NGOs to train locals, and use social marketing at the community level to encourage parents with young children to come forward for prevention and treatment with financial resources and vision to fund Cooperate with companies for this type of work. It's not easy.
Murphy spent 20 years at Unilever and was chairman and chief executive of Unilever Ireland before joining the social enterprise sector. He said he was ready to expand his project but did not have the financial resources to do so. In a conversation with Nina Kruschwitz, editor and special projects manager at MIT Sloan Management Review, Murphy explains what companies are upset about and how he works to get them involved in sustainability-related projects adopts a completely different business model. About the Author Nina Kruschwitz is managing editor and special projects manager for MIT Sloan Management Review. |
