The idea is to offer customers a unique
and use localized keywords in your content. Create an emotional connection with your prospects This is what we call “experiential marketing” : a technique that enhances the consumer’s experience by maintaining a permanent link with them , in particular to evaluate their feelings and obtain feedback. experience , likely to leave them with a positive image of the brand.
This approach is fundamental in terms of ROPO, because nothing forces the Internet user who has found your product or service online to come and get it in one of your stores: they can easily Chile Email List take the information from your web supports and go to a competitor . This is particularly true of goods that can be found through different retailers, such as food or clothing. The answer to the question “why will the prospect come to you rather than to the competitor?” » thus passes through the quality of the experience offered, and depends on the satisfaction of the consumer throughout their purchase.
This particular type of marketing is based on various levers: personalization of the welcome, dramatization of the point of sale, advanced immersion, after-sales service as close as possible to customers, etc. You should know that % of the target audience is likely to make a purchase through experiential marketing , and that % of sellers who have implemented it see a direct impact on their sales E-commerce Nation. |
