SMS mailings and their role in modern marketing are difficult to overestimate. Due to the well-known service, you can establish effective communication with customers, advertise goods and services, inform about the status of the order or the mode of operation.
However, sending out mass messages on your own will be a difficult and expensive task, especially for companies with a large customer base. But there is a solution, and these are SMS aggregators - platforms that will provide reliable and fast traffic in mobile communication channels.
SMS mailing aggregators are a reliable intermediary between a company and a client
SMS aggregators are specialized services that are responsible for sending messages to users' mobile devices. In other words, they act as a link between a business and its client.
Traffic aggregators have direct connections to operator networks and ensure fast delivery of SMS messages to end recipients. Therefore, when organizing mailings, the services of such services are actively used in many areas of business for:
Advertisements of services and goods
Messages about promotions and discounts
Notifications about orders and purchases
Invitations to events
Happy Holidays
Collecting feedback, etc.
Benefits of working with SMS aggregators
Saving time and resources
Independent organization of SMS mailing is extremely labor-intensive and economically unprofitable. However, with an aggregator this problem will be solved - providers take on all organizational and technical processes.
Possibility of fast and convenient integration with CRM
SMS aggregators offer ready-made modules for convenient integration via API with your tools, services and CRM systems. At the same time, some companies provide them absolutely free of charge.
Security
Traffic aggregators use modern security standards, using HTTPS, SMPP and other protocols for secure information transfer. Cooperation with such services ensures the protection of your business and customers, ensuring that their contacts do not fall into the hands of third parties.
High delivery speed
SMS delivery time via a traffic aggregator takes on average 3-5 seconds. This advantage is especially important when a company sends urgent information that has time limits, such as authorization codes.
Reliability
SMS aggregators work directly with mobile operators. This eliminates the possibility of controversial situations, unjustified delays or failures in operation.
Scaling Communications
Outstanding bandwidth is a major advantage of SMS on page seo service aggregators, allowing them to handle large volumes of traffic. Many platforms also support multiple communication channels that can be used in combination with SMS.
Thus, sending SMS messages via specialized platforms increases the efficiency and speed of communication with customers. Using the services of aggregator companies also simplifies work with operators, reduces the workload on staff and saves on marketing costs.
How SMS mailing aggregators work
As we mentioned above, SMS aggregators work directly with multiple carriers, allowing businesses to send messages to all subscribers from a single interface.
For the customer company, the process of creating an SMS mailing through a specialized provider includes the following steps:
The brand creates an SMS campaign based on the selected service. Most aggregators have their own online environment in which the business sends out and manages them.
SMS aggregator sorts mobile numbers and sends text message to customer's clients.
The subscriber receives a text message on their mobile phone.
The provider receives a report on SMS messages delivered to users.
The aggregator selects the most optimal route for delivering SMS messages based on the settings and availability of the telecom operators' networks. The entire process of receiving SMS messages occurs automatically in real time, which ensures fast and reliable delivery of messages.
How to choose an aggregator for SMS mailings
When choosing an aggregator, we recommend paying attention to as many factors as possible - from the company's existence to online reviews. Key selection criteria include:
Company reputation and customer reviews
Take the time to thoroughly analyze the market and collect detailed information about a potential partner in the SMS mailing sphere. Customer reviews, transparency of financial and legal information - this and much more testifies to the reliability of the provider.
Availability of technical support
24/7/365 operation mode and availability of a personal manager to resolve any issues are undeniable advantages when choosing a platform for SMS aggregation. Attention and understanding of business needs are also.
Free testing option
Even if the service provided in theory completely satisfies you in all respects, test it. Otherwise, you risk wasting your budget and time without achieving the desired result. |
