Example of Google Ads copy from

That said, the actual URL of your landing page can be more specific. For example, you might have a display URL of unbounce.com, whereas the true destination of the ad could be unbounce.com/product/landing-pages. Description. This is where you can get into more detail about the product or service you’re advertising. Additionally, it’s a good idea to include a call to action—something you want the people clicking your Google ad to do. Think “shop X product now” or “get Y benefit” to help folks understand what to expect next.

You can see examples of all three of these  Denmark WhatsApp Number Data components in the example below: Unbounce The messaging used in your Google ad copy doesn’t need to follow a rigid formula. If anything, SERPs are getting overcrowded with the same type of bland messaging for all ad slots. That’s an opportunity for you to stand out from the crowd. It’s important you test some different approaches to Google Ads copy to know which performs best with your target audience.



Here’s a quick rundown of the major types of ad copy approaches: Features: This is about highlighting the physical or tangible aspects of your product or service. If you’re selling mattresses, maybe one key feature is “memory foam.” Benefits: Here, you call out the positive outcomes the visitor will have from the product or service. In the case of mattresses, that might be a “more restful sleep.” Problem: Focus on the actual issue at hand to relate to the problem the visitor is trying to solve.