According to the Global Email Marketing
You must keep it organized and keep your subscribers engaged. Otherwise, your mailings will not produce the results you expect, or even worse, they will end up in spam . What ensures high levels of engagement? Study report , emails that boast above-average open and click-through rates have the following characteristics: They are personalized, i.e. their content takes into account the needs of recipients; They contain visual elements, such as videos; They are often automated, i.
e. depart at the optimal time. video-emails-getresponse While Chinese Overseas Canada Number Data these factors won't guarantee 100% success, they will definitely help you improve your campaign's engagement and stay ahead of your competitors. This idea is confirmed by the example of the lead generation agency Submission Technology , which maintains subscriber engagement at a high level using A/B tests and personalization of email campaigns. Take personalization for example. Submission Technology segments its audience and develops separate, personalized campaigns for men and women.
This is a relatively simple technique for online stores. Likewise, you can segment your audience based on their purchasing history or level of engagement. GetResponse's Engagement Rate feature will help you measure your engagement level. The level of engagement is determined based on the interaction of subscribers with your content and is displayed as a scale in the Contact Search tab, in the column with the names of your contacts: Here's what it looks like for a real contact list: engagement In the Advanced Search tab, you can find your contacts by engagement level and save this search as a segment. |
