Attention to a deep study of your

In this way, companies can create a positive attitude towards themselves and build the trust of regular and potential customers. Influencer marketing Due to the departure of some companies from the Russian market, opportunities for advertisers have decreased. Facebook and Instagram are banned in our country, and they are used less or left these platforms altogether. Stories and personal blogs on VKontakte have begun to actively develop, and here advertisers are ready to buy advertising from bloggers and get good results.

Personalized advertising You need to Email Marketing List pay target audience and its goals. The classical concept of studying target audiences no longer brings results. Therefore, you need to use various types of research and remarketing and retargeting tools to study the real needs of your target audience. Transparent Content Live photos, real reviews and videos work better than standard advertising layouts. Users want to see real people, they are tired of templates.



This is especially true in social networks of companies. For example, unboxings and reviews of products from users are extremely popular, rather than videos from official manufacturers of this product. Social responsibility People prefer companies that demonstrate social responsibility. For example, a company that engages in charity work, supports social events, and produces recyclable materials is more attractive to potential clients. Therefore, you need to choose the most suitable direction and use it in your business.