Another point against the second method compared to the first is, as we have already highlighted, the cost. In this case it must be considered that the platforms for sending emails for example Mailchimp have costs that increase in proportion to the number of contacts. Digital Marketing to support Sales the best trends for DAVIDE ROSSI MARCH Sales and Marketing The past two years, as we know, have been complex following the pandemic and the resulting restrictions. The consequences have been extremely varied, but what we will focus on in this article are new marketing strategies to support sales . In the last period, the most encouraging data have come from the very strong increase in e commerce , thanks above all to the application of new Digital Marketing methodologies.
It is interesting to understand what further developments are photo editing servies underway and what the immediate future holds for us through the analysis of the main trends for . You might be interested in "Evolution of online ADV data and trends" The digitalization of processes to support commercial development Sales and Marketing If we talk about digitalization processes, we cannot say that these are an absolute novelty in the panorama, given that these are paths that have already been in existence for at least years. There are, however, developments that are making a difference over the last two years we are talking about combined actions that present, as common elements, artificial intelligence AI, machine learning ML and chatbots.
AI, machine learning and chatbots Let's start with artificial intelligence, given that in many sectors including eCommerce and Healthcare a specific use of AI based applications has begun thanks to the results and benefits that have been recorded during emergency periods. AI has proven to be fundamental in managing marketing campaigns focused on data driven principles , together with automation processes. This resulted in thoughtful and optimal management of workflows , ensuring that the Marketing and Sales departments wasted much less time and resources on long and repetitive activities. |
